Privacy Policy

Last updated: [Insert Date]

1. Introduction Ironcrest Motor Company ("Ironcrest," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, use our mobile applications, interact with our dealerships or service centers, or otherwise engage with our products and services in the United States (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Services.

2. Information We Collect We may collect the following categories of information:

2.1 Information You Provide to Us

• Contact information, such as your name, mailing address, email address, and phone number
• Account information, such as username and password when you create an online account
• Vehicle-related information, such as Vehicle Identification Number (VIN), license plate number, make, model, year, and ownership details
• Purchase and service information, including vehicle purchase details, financing information (handled in accordance with applicable financial privacy laws), service history, warranty claims, and customer support inquiries
• Payment information, such as cardholder name, billing address, and payment card details (processed by third-party payment processors; we generally do not store full payment card numbers)
• Communications and feedback, including emails, messages, survey responses, and reviews you submit

2.2 Information Collected Automatically When you use our Services, we may automatically collect:

• Device and usage information, such as IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, links clicked, and the dates and times of access
• Analytics information through cookies, web beacons, tags, and similar technologies to understand how you interact with our Services and to improve performance and user experience

2.3 Vehicle, Telematics, and Connected Services Data (If Applicable) If your vehicle or mobile app is equipped with connected or telematics features, we may collect:

• Vehicle performance and diagnostic data (e.g., engine status, fuel level, battery charge, tire pressure, mileage, error codes)
• Location data, such as GPS coordinates, driving routes, speed, and direction, when you enable location-based services
• Usage data related to in-vehicle infotainment, navigation, and safety features You may be able to control certain connected services and data sharing preferences through in-vehicle settings, our mobile apps, or by contacting us.

2.4 Information from Third Parties We may receive information about you from:

• Authorized dealers, service centers, and business partners
• Financing partners, lenders, or leasing companies (subject to applicable law and separate financial privacy notices)
• Marketing, analytics, and data enrichment providers
• Publicly available sources

3. How We Use Your Information We use the information we collect for the following purposes:

   • To provide, operate, maintain, and improve our vehicles, products, and Services
   • To process purchases, leases, financing applications, service appointments, warranty claims, and other transactions
   • To provide customer service and respond to your inquiries, requests, and complaints
   • To personalize your experience, including tailoring content, recommendations, and offers
   • To send you administrative information, such as confirmations, updates, technical notices, and security alerts
   • To send you marketing communications about products, services, promotions, events, and other offerings (where permitted by law and your preferences)
   • To conduct research, analytics, and product development, including improving vehicle safety, performance, and features
   • To support our compliance with legal and regulatory obligations, including safety and recall notifications
   • To protect our rights, property, safety, and that of our users, vehicles, dealers, employees, and the public
   • To detect, prevent, and investigate fraud, unauthorized access, and other unlawful or harmful activities

4. Legal Bases for Processing (Where Applicable) In jurisdictions that require a legal basis for processing personal information, we may rely on:

   • Your consent
   • Performance of a contract or steps taken at your request prior to entering into a contract
   • Compliance with a legal obligation
   • Legitimate interests, such as improving our Services, ensuring safety, preventing fraud, and supporting our business operations, provided such interests are not overridden by your privacy rights

5. Cookies and Similar Technologies We use cookies and similar technologies to:

   • Recognize you when you return to our sites
   • Understand how you use our Services
   • Improve site performance and user experience
   • Deliver and measure the effectiveness of advertising and marketing campaigns

You can manage cookies through your browser settings and certain opt-out tools. However, disabling cookies may affect your ability to use some features of the Services.

6. How We Share Your Information We may share your information with:

6.1 Service Providers We may share information with vendors, contractors, and service providers who perform services on our behalf, such as:

• Payment processing
• Data hosting and cloud services
• Customer support
• Marketing and advertising services
• Analytics and research These parties are authorized to use your information only as necessary to provide services to us.

6.2 Dealers and Business Partners We may share information with authorized dealers, service centers, distributors, and other automotive partners in connection with:

• Vehicle purchases, leases, and service
• Test drives and demo vehicles
• Warranty and recall services
• Financing, leasing, and insurance offerings (where available)

6.3 Legal and Safety Disclosures We may disclose information:

• To comply with applicable laws, regulations, legal processes, or governmental requests
• To respond to subpoenas, court orders, or legal claims
• To enforce our terms and conditions and protect our operations
• To protect the rights, property, or safety of Ironcrest, our customers, users, employees, dealers, or the public

6.4 Business Transfers In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction. We will take reasonable steps to ensure the confidentiality of any personal information involved in such transactions and provide notice where required by law.

7. Your Choices and Rights Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
   • Access: The right to request access to the personal information we hold about you
   • Correction: The right to request that we correct inaccurate or incomplete information
   • Deletion: The right to request deletion of certain personal information, subject to legal exceptions
   • Restriction: The right to request restrictions on how we use your information in certain circumstances
   • Opt-Out of Marketing: The right to opt out of receiving marketing communications

You can exercise these rights by contacting us using the contact details in Section 11. We may need to verify your identity before fulfilling your request and may deny or limit requests where allowed or required by law.

8. Data Security We implement reasonable physical, technical, and administrative safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal, regulatory, and reporting obligations, to resolve disputes, and to enforce our agreements. Retention periods may vary depending on the type of data and applicable legal requirements.

10. Children’s Privacy Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete the information as required by law.

11. Your California Privacy Rights (If Applicable) If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and other California laws, including rights to:

    • Request information about the categories and specific pieces of personal information we collect, use, disclose, and sell (if applicable)
    • Request deletion of your personal information, subject to certain exceptions
    • Opt out of the sale or sharing of personal information, if we engage in such activities
    • Not be discriminated against for exercising your privacy rights

To exercise your California privacy rights, please contact us using the information in Section 12. We will take reasonable steps to verify your identity before responding to your requests.

12. International Data Transfers Our Services are intended primarily for individuals in the United States. If you access the Services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

13. Third-Party Links and Services Our Services may contain links to third-party websites, applications, and services that are not operated by Ironcrest. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you use.

14. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this Policy and, where required by law, provide additional notice.

15. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:

Ironcrest Motor Company [Insert Street Address] [Insert City, State, ZIP] United States Email: [Insert Contact Email] Phone: [Insert Contact Phone Number]

Please include your name, contact information, and a detailed description of your request so that we can respond effectively.